If you want your customers to be impressed when visiting your restaurant, you need a great display of your dishes with an excellent menu. It is of little concern who you are trying to impress, if the choices are badly laid out or seem dull, then you will not appeal to anyone. To get this result, some people will employ a professional graphic designer, but this would depend on the available budget. If you cannot afford to go down this route, consider some of the tips mentioned below.
One of the most important considerations when designing and laying out the takeaway menu, is the placement of the content as opposed to the graphics, pictures and colour schemes. If for example, you are designing a single page, the middle third area is the prime to focus on. This area is the most important and should house the most profitable items, the top being of secondary importance with the bottom being the place for the least profitable goods. So that your brand can be recognised by your customers, you should display your company logo in the top left portion of the menu. It is good practice to display a line of text under the logo which describes your restaurant or takeaway service, for example: ‘quality takeaway Manchester‘. You may wish to be more specific with the advertising of the spectific food type, for example: ‘Chinese Takeaway Manchester‘ or Indian Takeaway Birmingham .
If you wish to make certain areas of the menu stand out, then you can employ the use of certain tactics such as highlighting or emboldening the text. Don’t over-use highlighting as this can become messy and illegible - limit yourself to about 4 or 5 dishes. If you understate rather than overstate, you are likely to achieve a better quality effect. Using bold on elements to add emphasis is another useful tactic, but also needs to be restrained. Increasing or decreasing the margin and the use of icons also works well and helps to draw the attention of the customer to a special dish or offer.
Try to use care with the images and be selective, ensuring first that the quality is as high as possible from the start. The customer is not likely to want to buy the food, if it looks like it resembles dog food!
Tags: Chinese Takeaway Birmingham. Chinese Takeaway Manchester. Chinese Takeaway Liverpool, Pizza Birmingham, Pizza Liverpool, Pizza Manchester, Takeaway Birmingham, Takeaway Liverpool, Takeaway Manchester